Mistaking Business for Effectiveness

Just the other day, I had a conversation with a fellow colleague who talked on and on about a project they were working out, how much trouble they were having obtaining the desired outcome, and the frustration that was building up. I could relate, because I’ve been there before…. what about you? I’m sure we all have.

The problem with this is, many people mistakenly feel busy work is effective work; that is far from the truth. We can find ourselves trying to figure out how to market a campaign, sending out fliers, and posting on social media networks without focusing in on the type of people and activities that will likely produce the kind of results we want; we can spend so much of our time trying to find new relationships, and forgetting about nurturing current relationships. Footnote: “Connecting with people and organizations that we know always beats connecting with those we don’t know.” You never know who your current network knows! If you find yourself in this predicament begin developing activities such as small group gatherings, conference calls, sending an e-mail to your network, or stopping by a client’s office for a visit. Get very clear on what reaching your goals will do for your development.

To help you, ask yourself these questions?latonyawashington2

What activity in the past 4 months was I engaged in that produced the results I needed?, i.e. visibility, referrals, goals met, profit?
What activity in the past 4 months was I engaged in produced in-effective results? social media activity, busy work with no results, wrong collaborations, no profit, frustration?

Write down what works for you!

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